It has been known for some time that we have a plastics problem. In fact, plastic pollution in the oceans was first reported 50 years ago. Since then the magnitude of the problem has grown exponentially. Sadly, we’ve remained addicted to plastics and been unable to mobilise to solve the problem, with devastating consequences.
This weekend the world lamented the death of a pilot whale who starved having swallowed 80 plastic bags. Amidst the increasingly common stories of tragedy and the media storm that now surrounds the topic of plastics, the atmosphere is beginning to feel different. The playing field is changing.